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Article: Are Gift Certificates the Perfect Gift or the Perfect Sale?
- Article from:
- PR Newswire
- Article date:
- October 29, 1998
CopyrightCOPYRIGHT 1998 PR Newswire Association LLC. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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As More Customers Turn to Gift Certificates for Gift Purchases, Retailers
Discover Gift Certificate Programs as the Perfect Method to Increase Sales,
Cash Flow and Profits
FARMINGTON, Conn., Oct. 29 /PRNewswire/ -- In the Deloitte & Touche and National Retail Federation 1997 Consumer And Retailer Mood Survey taken before the 1997 holiday season, 42 percent of consumers said they intended to give Gift Certificates for Christmas, an almost 25 percent increase from 1996 and the highest percentage in the twelve years the survey has been conducted.
The study states that this significant increase is "probably a reflection of greater ...