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Article: Marlins' brass to try to reverse marketing this time.
- Article from:
- Knight Ridder/Tribune News Service
- Article date:
- October 30, 1998
- Author:
CopyrightCOPYRIGHT 1998 Knight-Ridder/Tribune News Service. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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FORT LAUDERDALE, Fla. _ The Marlins are working on a marketing strategy to reverse the 25 percent drop in attendance during their 1998 season, but the gameplan will not be publicized until the franchise's ownership issue is resolved.
The Marlins suffered an average decrease of 7,399 fans per game last year _ the biggest drop of any major-league club in 1998. They averaged 29,555 fans in 1997; it was 22,156 in 1998.
While President Don Smiley purged the roster to stem financial bleeding and attract investors in his unsuccessful bid to buy the beleaguered team, the club saw its total attendance plummet to 1,750,395 _ comparable to 1996 when the club drew ...