Article: Let There Be Color - Lycos' Wired Digital Introduces Breakthrough Concept In Integrated Web Advertising With New Hewlett-Packard Color Printing Leadership Campaign.

New HotWired Sponsorship Goes 'Beyond the Banner' to Demonstrate the Power And

Impact of Color on the Web; Wired Digital Forms Special Unit to Further

Develop Integrated Sponsorships

SAN FRANCISCO, Nov. 2 /PRNewswire/ -- Online advertising pioneer Wired Digital, a division of Lycos, Inc. (Nasdaq: LCOS), today introduced a breakthrough Web advertising concept in support of Hewlett-Packard Company's (HP) new color printing leadership advertising campaign that goes far beyond current Web banners and buttons to offer one of the most deeply integrated and compelling promotional sponsorships yet seen online.

Starting today, visitors to the ...

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