|
|
Article: Let There Be Color - Lycos' Wired Digital Introduces Breakthrough Concept In Integrated Web Advertising With New Hewlett-Packard Color Printing Leadership Campaign.
- Article from:
- PR Newswire
- Article date:
- November 2, 1998
CopyrightCOPYRIGHT 1998 PR Newswire Association LLC. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
|
New HotWired Sponsorship Goes 'Beyond the Banner' to Demonstrate the Power And
Impact of Color on the Web; Wired Digital Forms Special Unit to Further
Develop Integrated Sponsorships
SAN FRANCISCO, Nov. 2 /PRNewswire/ -- Online advertising pioneer Wired Digital, a division of Lycos, Inc. (Nasdaq: LCOS), today introduced a breakthrough Web advertising concept in support of Hewlett-Packard Company's (HP) new color printing leadership advertising campaign that goes far beyond current Web banners and buttons to offer one of the most deeply integrated and compelling promotional sponsorships yet seen online.
Starting today, visitors to the ...