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Article: U.S. MAGAZINES' TRADE WAR WITH CANADA HEATS UP: WASHINGTON WEIGHSSANCTIONS; SOME PUBLISHERS ARE AMBIVALENT.
- Article from:
- Advertising Age
- Article date:
- October 26, 1998
- Author:
CopyrightCOPYRIGHT 1998 Crain Communications, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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A trade war is brewing north of the border on behalf of the U.S. magazine industry. But most American publishers are ambivalent about its outcome.
The Office of the U.S. Trade Representative is seriously weighing a plan to impose sanctions on Canada if it does not comply with a World Trade Organization ruling by the end of the month.
The WTO ruled last year that Canada's 80% excise tax on Canadian editions of U.S. magazines violated trade policies. Canada has tried to impose the tax on U.S. publishers who sell ad space in Canadian editions. The argument: American publishers are stealing ad revenue from their Canadian counterparts.
With the ...