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Article: Shredded Cheese Grows Category.
- Article from:
- The Food Institute Report
- Article date:
- July 20, 1998
CopyrightCOPYRIGHT 1998 The Food Institute. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Shredded cheese has helped boost the growth of the $8.8 billion cheese category by approximately 5% per year for the past two years, according to The U.S. Cheese Market study conducted by Manhattan-based FIND/SVP. Shredded cheese sales have steadily grown throughout the 1990s, from $719 million in 1991 to an estimated $1.3 billion in 1997. The increase in shredded cheese sales is due to the increasing time-burden of the American consumer. With convenience as the key force driving shredded cheese sales, packaging of the cheese in zipper-lock bags, pioneered by Sargento, has become the norm. The market leader, Kraft, with a 31% share, has begun moving the zipper-lock bags ...