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Article: Libby's Juicy Juice and Scholastic Inc.'s Reading Rewards Program to Provide Free Books for Child Daycare and Preschool Centers Nationwide; Arthur Books Included in Educational Efforts.
- Article from:
- Business Wire
- Article date:
- November 5, 1998
CopyrightCOPYRIGHT 1998 Business Wire. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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GLENDALE, Calif.--(BUSINESS WIRE)--Nov. 5, 1998--For the second year, Libby's Juicy Juice has teamed with Scholastic Inc. to offer the Reading Rewards Program, an opportunity to earn free books for 65,000 childcare facilities across the nation.
A key addition to this year's program is the inclusion of the best-selling Arthur series of books, a favorite of children and parents and the inspiration for the Emmy award-winning series on PBS, as part of the Reading Rewards Program package. Juicy Juice has been a corporate sponsor of this top-rated children's program since the show's inception in 1996 and continually incorporates Arthur into its educational efforts.
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