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Article: The Strategis Group Announces Good News for Mobile Phone Industry-Minutes of Use Are On the Uptick; The Bad News - So is Churn.

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PR Newswire
Article date:
November 10, 1998
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WASHINGTON, Nov. 10 /PRNewswire/ -- First, the good news. After a period of gradual decline, the decrease in average minutes of use per mobile phone subscriber has bottomed out and started to rise.

Among mobile phone subscribers, the average monthly minutes of use has risen for the third straight year, increasing from 100 minutes in 1996 to 143 minutes in 1998. Results are based on The Strategis Group's latest primary market research of mobile phone users. Among new subscribers, the rise in average monthly minutes of use has jumped from 102 minutes in 1996 to 158 in 1998.

Average Monthly Minutes of Use, 1996-1998 

 
Year   ...

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