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Article: The competitive intelligence edge.(Current Awareness, Lexis-Nexis and Manning & Napier Information Services offer businesses sources for competitive intelligence)(Company Business and Marketing)
- Article from:
- Network World
- Article date:
- November 9, 1998
- Author:
CopyrightCOPYRIGHT 1998 Network World, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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It's the extroverted cousin of knowledge management.
Around for years in one form or another, competitive intelligence increasingly is being seen as a necessity by many corporations trying to keep up with rapid changes in their markets.
Whereas knowledge management deals primarily with the collection and organization of information within an enterprise, competitive intelligence is all about collecting outside data - information about competitors' strategies, regulatory issues, emerging technologies, customer or supplier activities, or changes in the market - in order to take action.
"Competitive intelligence enables corporate decision-makers to ...