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Article: VROOM IN VEGAS: SEMA SHOW HIGHLIGHTS INCLUDE A MONSTER SPORT-UTE, A GADGET-FILLED DENALI AND LOTS OF RUBBER TO BURN.
- Article from:
- Automotive News
- Article date:
- November 9, 1998
- Author:
CopyrightCOPYRIGHT 1998 Crain Communications, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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LAS VEGAS - If it makes a vehicle lower, louder, faster or badder, it was under the klieg lights at the 33rd annual Specialty Equipment Market Association show here.
The lavish displays, particularly from automakers, are further evidence that this one-time hot-rodders show is going mainstream.
Automakers, seeking to influence long-term trends and the brand images of their vehicles, are playing an increasingly wider role in aftermarket products.
Many of the show's 30,000 attendees choose what makes it onto store shelves in the $19 billion aftermarket industry. So companies maxed out their creativity to attract attention, creating, for example, ...