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Article: BUILDING ON STRUCTURAL'S ADVANTAGES.
- Article from:
- Metal Center News
- Article date:
- August 1, 1998
- Author:
CopyrightCOPYRIGHT 1998 Sackett Business Media. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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The steel industry implements a pull-through marketing strategy to promote structural sections over concrete.
VICTORIA VASS, SENIOR ASSOCIATE EDITOR
Structural steel producers and fabricators have allied their resources to increase structural steel's market share in the commercial building ring.
'There's a sense of cooperation to make this work,' says A.B. 'Andy' Johnson, vice president of marketing for AISC Marketing Inc., Chicago. Funded by producers and fabricators, AISC Marketing, a not-for-profit firm, has been charged with increasing steel's visibility among key building decision-makers.
'It's an enormous effort,' says Bob ...