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Article: -SMARTFOCUS: Lloyds TSB smartens up get close to customers.
- Article from:
- M2 Presswire
- Article date:
- November 11, 1998
CopyrightCOPYRIGHT 1998 Normans Media Ltd. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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M2 PRESSWIRE-11 November 1998-SMARTFOCUS: Lloyds TSB smartens up get close to customers (C)1994-98 M2 COMMUNICATIONS LTD RDATE:091198 In the competitive financial services market, making sure your customers receive a personalised service is vital to business success. Lloyds TSB Life, Pensions and Investments who supply life, pensions and investments products to the customers of Lloyds Bank and TSB, were quick to realise that customers taking out long term products such as pensions wanted face to face advice and individual attention. Creating an effective customer contact strategy without increasing costs was key. Prior to the launch of Lloyds TSB Life, Pensions and ...