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Article: Test the waters in Belgium.(includes related article on the popularity of health foods)(prospects of US food exports in Belgium)(Brief Article)
- Article from:
- AgExporter
- Article date:
- October 1, 1998
- Author:
CopyrightCOPYRIGHT 1998 U.S. Department of Agriculture. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Want to sell your products in Northern Europe, but feel intimidated by the sheer size and complicated decision-making process typical of larger markets? Belgium's small but diverse market is worth a second look for U.S. exporters.
On a small scale, exporters can measure marketplace response for three countries' preferences - thanks to Belgium's Dutch-influenced, Flemish-speaking northerners, the French-speaking Wallonians in the south, and a pocket of German speakers in the eastern part of the country.
Belgium's 10 million consumers spend an average $2,500 each on food every year - about mid-range for Europe. Though this market isn't the largest in ...