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Article: Geoworks Unveils Strategy for Advertising-Sponsored Wireless Information Services.
- Article from:
- PR Newswire
- Article date:
- December 7, 1998
CopyrightCOPYRIGHT 1998 PR Newswire Association LLC. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Research Confirms Benefits of Offering Free Information Services
to Subscribers
ALAMEDA, Calif., Dec. 7 /PRNewswire/ -- Geoworks Corporation (Nasdaq: GWRX), a leading provider of wireless software and service solutions, announced today that it has developed a way for carriers to integrate advertising and sponsorship into Geoworks' Premion(TM) Information Services. This provides an opportunity for operators to differentiate themselves from their competitors by offering free advertising-supported information services to their customers.
With the advent of graphical displays and the ability to receive data messages, wireless handsets are a ...