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Article: Roberto Morrione: Italy's ambassador to the world.(RAI International head)
- Article from:
- Video Age International
- Article date:
- November 1, 1998
CopyrightCOPYRIGHT 1998 TV Trade Media, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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To understand Roberto Morrione's role in Italian television around the world, consider the following anecdote. During a live TV interview on the streets near the Vatican, a group of South Korean tourists were asked if they were familiar with Italian television. The tourists immediately answered that they watched RAI International.
Indeed, the satellite transmissions of RAI International, the overseas TV service of Italian state broadcaster RAI, now span the globe, with five continents covered by eight satellites (with two 24-hour TV services). All of this is accomplished with a staff of 200, scattered throughout four overseas offices and the Rome home office.
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