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Article: SmithKline Beecham Consumer Healthcare Agrees to Fund $1.6 Million Stop Smoking Education Campaign.
- Article from:
- PR Newswire
- Article date:
- December 10, 1998
CopyrightCOPYRIGHT 1998 PR Newswire Association LLC. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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PITTSBURGH, Dec. 10 /PRNewswire/ -- SmithKline Beecham Consumer Healthcare and twelve state attorneys general have entered into an agreement to take one more step to fight the nation's number one public health threat. SmithKline Beecham (NYSE: SBH), the marketer of stop smoking products, has agreed to fund a $1.6 million public health education campaign to be administered by the States to provide information about the hazards of smoking and expectations about the quitting process.
This campaign is the result of an action by SmithKline Beecham to address concerns raised by the States about Nicorette(R) and NicoDerm(R) CQ(R) advertising. SmithKline Beecham ...