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Article: SPARKLING-WINE MAKERS SET TO PARTY LIKE IT'S 1999: GALLO SPONSORS DICK CLARK'S NEW YEAR'S BASH.
- Article from:
- Advertising Age
- Article date:
- December 7, 1998
- Author:
CopyrightCOPYRIGHT 1998 Crain Communications, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Forget the new millennium. The U.S. champagne industry wants consumers to toast Dec. 31, 1998, as the last New Year's on the eve of the new century. To do so, it is uncorking some extra marketing fizz.
For the first time, the E&J Gallo Winery is sponsoring a major New Year's Eve event, backing its Ballatore Gran Spumante brand with a national TV campaign that supports its sponsorship of "Dick Clark's New Year's Rockin' Eve."
Mr. Clark, who will make his New Year's ...