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Article: BAND THE BOMB -- GIVE TIMEPIECE A CHANCE.
- Article from:
- Daily News Record
- Article date:
- December 11, 1998
- Author:
CopyrightCOPYRIGHT 1998 Conde Nast Publications, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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OAKLEY LAUNCHES TIME BOMB, ITS $1,500 WATCH
The Oakley name has become synonymous with fashion sunglasses, casual apparel and, recently, footwear. But with the company's most recent introduction, Oakley executives hope to expand the brand outside casual lifestyle with high-tech, high-dollar timepieces. The Oakley Time Bomb was introduced last week at the Tourneau Time Machine flagship store in New York. Celebs such as Michael Jordan and Penny Marshall were on hand to show off the new watch.
Colin Baden, vice-president of design for California-based Oakley, said the company wants to make Oakley a "world brand" and needed a product that was better than ...