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Article: Singapore: a growing market for U.S. health foods.
- Article from:
- AgExporter
- Article date:
- September 1, 1998
- Author:
CopyrightCOPYRIGHT 1998 U.S. Department of Agriculture. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Changing lifestyles, increased education and a government-sponsored media campaign have produced a booming health food market in Singapore, creating new opportunities for U.S. exporters of health foods.
Singapore, a re-exporting center for many agricultural goods shipped to Southeast Asia, is considered a trend-setter for health foods. Usually, new food products appear on the market first in Singapore followed by Malaysia and other countries of the region.
Prior to the Asian financial crisis, Singapore's importers and distributors expected the health food market to grow from 20 to 40 percent within the next five years.
Thus far, Singapore's ...