|
|
Article: Applause Top Dog With "Yo Quiero Taco Bell" Plush Toy; Taco Bell to Sell Out Millions of "Yo Quiero Taco Bell" Chihuahua Toys Designed by Applause.
- Article from:
- Business Wire
- Article date:
- December 24, 1998
CopyrightCOPYRIGHT 1998 Business Wire. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
|
WOODLAND HILLS, Calif.--(BUSINESS WIRE)--Dec. 23, 1998--Millions of talking plush dogs can't be wrong: The "Yo Quiero Taco Bell" Chihuahua is a national craze.
First indications of the incredible success came when 12.9 million units shipped to Taco Bell's national markets flew off the shelves in record time. Now, with nearly 10 million more units arriving soon and customers still clamoring for more, these plush dogs are also on their way to a quick sell-out.
And, as reported in the recent Los Angeles Times, USA Today and Brandweek articles, customers are lining up out the doors, and cars are wrapped around the buildings with everyone trying to get ...