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Article: FORD CREDIT CLIPS COUPONS, MAKES STATEMENTS.(Ford Motor Credit Co )
- Article from:
- Automotive News
- Article date:
- December 21, 1998
- Author:
CopyrightCOPYRIGHT 1998 Crain Communications, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Ford Motor Credit Co. in 1999 will scrap the traditional coupon book used by more than 5 million auto loan customers in favor of monthly statements stuffed with "relationship marketing" opportunities.
Besides a monthly invoice, the Ford Credit statements will include extras such as discounts on accessories and vouchers for oil changes at the selling dealerships.
Ford also will be able to include specially tailored messages with the monthly invoices. For instance, customers about to pay off their loans could get a message encouraging them to look for a replacement at their local dealership.
Bernard Silverstone, Ford Credit director of marketing, ...