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Article: New Branding Campaign for STARZ! Pushes 'Movies, Movies, New Hit Movies'.
- Article from:
- PR Newswire
- Article date:
- January 5, 1999
CopyrightCOPYRIGHT 1999 PR Newswire Association LLC. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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$20 Million Campaign Builds on Tremendous Success of 1998 Campaign that
Raised Consumer Awareness for STARZ! to 77 Percent While Combined
STARZ!/Encore Subscribers Reach More Than 20 Million
ENGLEWOOD, Colo., Jan. 5 /PRNewswire/ -- Building on last year's successful branding effort and ensuring wide public exposure throughout 1999 for STARZ!, the first-run premium movie network from Encore Media Group LLC ("EMG"), EMG has launched a $20 million branding campaign using advertisements on national cable television, national network radio and local radio.
The STARZ! campaign includes heavy media buys on national cable networks, including ...