Article: Sharwood's praised for tailored approach to US.

One of the UK's leading manufacturers of ethnic foods has scooped the top prize -- and a cheque for 10,000 [pounds sterling] -- in this year's Food from Britain Export Awards sponsored by The Grocer.

JA Sharwood, which has been exporting for 50 years, relaunched its international business in 1997. As part of its new strategy the company developed 40 products specifically to meet the needs of consumers in the US, its main export market. After extensive research, Sharwood introduced an easy to use range of products sweeter than existing lines, as well as lower in fat and sodium.

Packs were also redesigned for the US market to underline the company's 100 ...

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