Articles > Government magazines > Computers and Media magazines > Folio: the Magazine for Magazine Management articles > January 1999

Article: How to put reader service online.

Article from:
Folio: the Magazine for Magazine Management
Article date:
January 1, 1999
Author:
Copyright

Jennifer Sucov is former features editor of FOLIO

If readers are ready, the technology is here.

Would you like to increase response to reader service cards so you can deliver advertisers more leads and readers mote product information? (Who wouldn't?) Doug Johnson did Just that by eliminating the reader service card from Midrange Systems, a 50,000-controlled-circulation book for users of IBM AS/400 computers, and replacing it with a reader service program on the publication's Web site.

Midrange Systems is just one of several titles testing online reader service Traditional lead-processing companies such as Berkshire Information Systems, in ...

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