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Article: Golf Digest and Kmart Are on Course With New Licensing Agreement.
- Article from:
- Business Wire
- Article date:
- January 13, 1999
CopyrightCOPYRIGHT 1999 Business Wire. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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TRUMBULL, Conn.--(BUSINESS WIRE)--January 13, 1999--
Golf Digest Launches A Brand of Golf Digest Merchandise,
Available at Kmart Stores
The New York Times Company Magazine Group today announced an agreement with Kmart Corporation, one of the nation's largest mass merchant retailers, to create Golf Digest Accessory and Training Centers in selected Kmart stores beginning March 1999.
With this new multi-year licensing agreement, Kmart and Golf Digest have created and developed a new Golf Digest-branded section located in Kmart Golf departments. As a result of this new alliance, Kmart will sell a wider assortment of golf accessories and, ...