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Article: Netscape Selects Annuncio Software to Expand One-to-One Marketing Capabilities.

Article from:
Business Wire
Article date:
January 14, 1999
Copyright

LOS ALTOS, Calif.--(BUSINESS WIRE)--Jan. 14, 1999--

Annuncio Live(TM) Enables Netscape to Increase Value to

Millions of Netcenter Members through Personalized,

Consent-Based Marketing Campaigns

Annuncio Software today announced that Netscape Communications Corporation (Nasdaq:NSCP) has selected Annuncio's premier Internet Marketing Automation solution, Annuncio Live(TM), to expand its one-to-one marketing capabilities to its 10 million Netcenter members.

Netscape is licensing the Annuncio Live(TM) software to create targeted, online, direct marketing campaigns and programs for its leading Netcenter portal site. Netcenter offers ...

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