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Article: Union and Reunion: The Judds and Big Kmart Join Marketing Forces For Millennium Celebration & More.
- Article from:
- Business Wire
- Article date:
- January 14, 1999
CopyrightCOPYRIGHT 1999 Business Wire. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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TROY, Mich.--(BUSINESS WIRE)--Jan. 14, 1999--Kmart Corporation today announced a partnership with The Judds as title sponsor of their December 31, 1999, reunion concert in Phoenix, Ariz., as well as a two-year exclusive marketing agreement in support of its new Big Kmart format.
Kmart will begin the millennium with a national chain of more than 2,000 Big Ks - the company's new store prototype focused on Mom and how she shops for her family.
"The inspirational life story of the Judd family makes them great ambassadors for Big K and I am very excited about our new relationship," said Kmart Chairman and CEO Floyd Hall.
In a statement from ...