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Article: Shiseido Co., Ltd. and Johnson & Johnson Form Strategic Alliance for Skin and Hair Care Products.
- Article from:
- PR Newswire
- Article date:
- January 18, 1999
CopyrightCOPYRIGHT 1999 PR Newswire Association LLC. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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NEW BRUNSWICK, N.J. and TOKYO, Jan. 18 /PRNewswire/ -- New marketing opportunities as well as joint research and development initiatives for skin and hair care will be among the benefits of an international strategic partnership between Shiseido Co., Ltd., Japan's leading manufacturer of cosmetic products, and Johnson & Johnson (NYSE: JNJ), the worldwide manufacturer of health care products.
The alliance already calls for two projects to be launched in 1999: Shiseido's successful SUPER MILD Japanese shampoo brand will be developed and marketed by Johnson & Johnson as Johnson's SUPER MILD in the Asia/Pacific region outside Japan, starting in Australia and China; ...