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Article: Portugal: poised for prosperity.
- Article from:
- AgExporter
- Article date:
- December 1, 1998
- Author:
CopyrightCOPYRIGHT 1998 U.S. Department of Agriculture. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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In recent years, Portugal's net importer status for agricultural products has made it an important market for U.S. agricultural exports, especially for bulk commodities. But a more affluent consumer, strapped for time but not cash, is changing the focus of the country's imports.
The time is ripe for U.S. high-value exporters to gain a loyal consumer following in Portugal. And here's why -
A funny thing happened to the Portuguese between European Union (EU) membership in 1986 and the introduction of the euro (Jan. 1, 1999).While Portugal got its financial act together, its citizens became the primary beneficiaries of an astute economic game plan.
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