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Article: CBS SportsLine Launches Innovative "SportsLine Rewards" Relationship Program; Launch Supported by Million-Dollar Giveaway.
- Article from:
- Business Wire
- Article date:
- January 19, 1999
CopyrightCOPYRIGHT 1999 Business Wire. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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FORT LAUDERDALE, Fla.--(BUSINESS WIRE)--Jan. 19, 1999--
Checking the Latest Sports News, Statistics
and Scores Earns Members One-of-a-Kind Rewards
Imagine being rewarded for doing something you really enjoy on the Internet. That's the premise behind SportsLine USA's innovative new loyalty and frequency program, "SportsLine Rewards." Launched by SportsLine USA, Inc. (Nasdaq:SPLN), publisher of CBS SportsLine, "SportsLine Rewards" is a free program in which members are rewarded for every CBS SportsLine page they view. When members visit the CBS SportsLine Web site to get the latest sports news, they'll get rewarded; check statistics and scores, ...