|
|
Article: Hertz and Toyota Agree to Pursue Japanese Car Rental Business Partnership with an Intended April 1999 Start Date.
- Article from:
- PR Newswire
- Article date:
- January 20, 1999
CopyrightCOPYRIGHT 1999 PR Newswire Association LLC. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
|
PARK RIDGE, N.J., Jan. 20 /PRNewswire/ -- The Hertz Corporation (NYSE: HRZ), the largest car rental company in the world, has announced that it has signed a letter of intent to pursue a business partnership in Japan with The Toyota Corporation's rent-a-car operation, the largest car rental business in Japan, beginning in April 1999.
Through customer referrals from Hertz, Toyota expects to increase its car rental revenues, as well as increase the value-added benefits for Toyota Card members by offering discounted rates when renting at Hertz rental locations outside of Japan. Through the use of Toyota's car rental network in Japan, Hertz will be able to add car ...