|
|
Article: Community Relations.
- Article from:
- PR News
- Article date:
- January 18, 1999
CopyrightCOPYRIGHT 1999 Access Intelligence, LLC. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
|
Boston College Provides Framework for Measuring CR With community relations all the rage today, the Boston College Center for Corporate Community Relations provides a CR assessment checklist in its free report, "Community Relations: Unleashing the Power of Corporate Citizenship." The top analysis tools are: surveying employee attitude; utilizing community reputation surveys; surveying customer satisfaction; tracking contribution on a matching/leverage ratio; calculating "free advertising space" from positive press; and tracking internal data through both formal and informal measurement. The center also reports that organizations cite several reasons why CR adds value, ...