Article: Leading Career Site Monster.com Asks America "What Do You Want to Be?" in Its First Super Bowl Ad.

MAYNARD, Mass.--(BUSINESS WIRE)--Jan. 22, 1999--

Monster.com Ad Features Real-life Kids Sharing Tongue-in-cheek

Career Aspirations

Soon, 90 million Americans will revisit their career aspirations, and consider whether there is a better job out there, when Monster.com debuts a new advertising campaign during the Super Bowl later this month.

The first-ever Super Bowl ad for the company will introduce viewers to Monster.com as the leading global online network for careers and the ideal way to find a new career or job. Monster.com chose the Super Bowl as the broadest venue in which to kick off an aggressive, multi-million dollar marketing ...

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