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Article: Leading Career Site Monster.com Asks America "What Do You Want to Be?" in Its First Super Bowl Ad.
- Article from:
- Business Wire
- Article date:
- January 22, 1999
CopyrightCOPYRIGHT 1999 Business Wire. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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MAYNARD, Mass.--(BUSINESS WIRE)--Jan. 22, 1999--
Monster.com Ad Features Real-life Kids Sharing Tongue-in-cheek
Career Aspirations
Soon, 90 million Americans will revisit their career aspirations, and consider whether there is a better job out there, when Monster.com debuts a new advertising campaign during the Super Bowl later this month.
The first-ever Super Bowl ad for the company will introduce viewers to Monster.com as the leading global online network for careers and the ideal way to find a new career or job. Monster.com chose the Super Bowl as the broadest venue in which to kick off an aggressive, multi-million dollar marketing ...