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Article: MAGAZINE AD GAINS SOLID IN '98, BUT THEY WERE NO '97: AD PAGES UP 2.6%, CONSIDERED GOOD IN LIGHT OF MARKET GYRATIONS.
- Article from:
- Advertising Age
- Article date:
- January 18, 1999
- Author:
CopyrightCOPYRIGHT 1999 Crain Communications, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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The magazine industry ended 1998 up 2.6% in ad pages, according to figures released by the Publishers Information Bureau. That's not nearly as dramatic as the previous year's 5.2%, but then 1998 had a lot to live up to, given that 1997 was one of publishing's best.
With last year's stock market jitters, many publishers ended up breathing a sigh of relief with the final numbers.
Magazine ad pages were affected by TV spending hikes caused by Food & Drug Administration rule changes regarding direct-to-consumer ads of Rx drugs. Medicines and proprietary remedies ad page counts were off 2.2% from the previous year, to 9,270.68. During '97, the category saw a ...
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Article: LAW MAGAZINE AD PAGES INCREASE
Legal Publisher;
September 13, 1993 ;
354 words
... ... tracked by LNA Business-to-Business (New York) increased 11.9% during 1992, going from 1664 pages in 1991 to 1862 ad pages last year. Estimated advertising revenue for the three publication increased 20.8%, going from $8.8 million in 1991 ...
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