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Article: PAPA JOHN'S BLASTS RIVAL PIZZA HUT'S AD IMAGERY: COMMERCIAL USES FOOTAGE FROM SMALLER CHAIN'S SPOT.
- Article from:
- Advertising Age
- Article date:
- January 25, 1999
- Author:
CopyrightCOPYRIGHT 1999 Crain Communications, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Papa John's is hopping mad over a commercial from rival Pizza Hut that uses footage from the smaller chain's advertising without permission.
"It is extraordinarily upsetting
. . . It is an infringement," said Syl Sosnowski, VP-marketing for Papa John's. He said the chain is exploring all options, including a lawsuit: "It's all in our attorneys' hands right now."
A Pizza Hut spokesman said the chain has not been contacted by Papa John's about pulling the spot, adding, "We will address that if it happens." But, the spokesman added, "Our legal department would never have let that ad out of the building if they had any concerns about it."
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