Article: SURE FIT'S SUREFIRE STRATEGY: WHEN IT COMES TO FABRICS, SURE FIT SPEAKS VOLUME AND RETAILERS LISTEN.(Company Profile)

New York- What's a furniture fabric manufacturer to do? If the company is like most in this industry, manufacturing efficiencies have brought production capacity to the level where it can easily exceed demand. To maintain or grow share, the options are expanding to new end-use markets, export, proprietary products, or regrettably, the old standby: price-cutting.

Fortunately, the tide of fashion has turned to decorative fabrics for design leadership in home furnishings. Everyone from top of bed and window covering manufacturers, to tablecloth and throw buyers are now shopping Showtime, originally a furniture fabrics-only destination.

Take the market leader in ...

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