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Article: WHIRLPOOL GOLD TAKES ON STAINLESS AURA.

Article from:
HFN The Weekly Newspaper for the Home Furnishing Network
Article date:
January 11, 1999
Copyright

BENTON HARBOR, Mich.-The biggest news for the Whirlpool brand this season is white Gold.

It's not an oxymoron to jewelers, who sell creations using silvery versions of the precious metal. Likewise it makes perfect sense to the manufacturer here, which is introducing a stainless-steel collection within its Whirlpool Gold sub-brand. An upscale line these days is not complete without the popular finish.

Beginning Friday, the appliances will be on display at The International Builders' Show in Dallas. So will a redesigned ice maker and the company's first line of cleaning chemicals. And Roper, Whirlpool Corp.'s value brand, will chime in with a dishwasher ...

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