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Article: S IS FOR SUCCESS.(Skechers USA named Footwear News company of the year)
- Article from:
- Footwear News
- Article date:
- December 7, 1998
- Author:
CopyrightCOPYRIGHT 1998 Conde Nast Publications, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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COMPANY OF THE YEAR SKECHERS USA HAS EXPANDED ITS MARKETING EFFORTS, CUSTOMER BASE, PRODUCT OFFERINGS, RETAIL DIVISION AND INTERNATIONAL EXPOSURE, AND TOPPED OFF THIS YEAR BY OPENING A NEW SOHO SHOWROOM.
One phrase comes up frequently in conversations with Skechers USA executives: Unseen, untold, unsold." Chairman and CEO Robert Greenberg and President Michael Greenberg both use it. Though not quite a marketing mantra, it aptly summarizes the Manhattan Beach, Calif.,- based firm's belief that a company must adhere to a single, strong message and market it on a large scale.
`Unseen, untold, unsold. Have you heard that?" Michael Greenberg said. "Marketing ...