Magazine article from our research archive:
|
|
THE FASTEST SPORT ON EARTH--FAST-MOVING AND FAST-GROWING, NASCAR USES ITS LOUD, FOLKSY APPEAL TO FIND NEW RACING FANS FOR THE FUTURE.
- Article from:
-
Daily News Record
- Article date:
-
January 25, 1999
- Author:
-
|
Copyright informationCOPYRIGHT 1999 Fairchild Publications, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
|
NEW YORK -- Not many celebrities, groups, places or things in the United States could claim they are more popular than Santa Claus. But NASCAR could do a bit of bragging if it wanted to.
The Coca-Cola Co. placed images of NASCAR racing teams and drivers on 30 million soda bottles last year to celebrate the league's 50th anniversary. It was the biggest promotion the soft drink company has ever done and, the company said, it sold more bottles than its annual favorite starring ol' St. Nick. Then the Atlanta-based company issued 16,000 vending machines, each with a life-size image of one of 10 of NASCAR's top drivers.
And guess what happened? Reports filtered in to Coke ...
Related newspaper, magazine, and journal articles:
|
NASCAR's Hot Numbers; Gearheads and stats pros create a racing 'box...
Newsweek;
January 30, 2006 ;
670 words
......sports. His role as auto racing's self-appointed...last year, when NASCAR called his company...signed deal between NASCAR and Kretschmann's employer, auto racing is about to enter...statistical era. Says NASCAR spokesman Ramsey...fans who play in NASCAR fantasy ...
|
|
ROAD TRIP NASCAR is on track to make everyone in America an auto racing...
Chicago Sun-Times;
March 11, 2004 ;
700+ words
...You don't have to be a fan to see NASCAR isn't going to back off its marketing throttle until...Addison and Lincolnshire Imax theaters. And while "NASCAR 3D" is hardly the start or finish of NASCAR's relentless efforts to attract new fans, it's certainly...mainstream. Since the National Association for ...
|
|
DRIVEN WHILE POLITICIANS WANT THAT NASCAR DEMOGRAPHIC, THE AUTO RACING...
The Boston Globe;
March 14, 2004 ;
700+ words
......ANGELES - First and foremost, NASCAR is about speed. It's about...Britney Spears. It's about "NASCAR 3D: The IMAX Experience...Association of Stock Car Auto Racing, tunneling further into mainstream America. And NASCAR bigwigs hope this is the...ventures designed to introduce NASCAR ...
|
|
AUTO RACING: NASCAR retakes control of TV deals
Charleston Daily Mail;
February 27, 1999 ;
298 words
...NEW YORK - NASCAR is starting to take advantage of its increased popularity. NASCAR announced on Wednesday that it will no longer allow...include other networks such as Fox Sports. Back in 1985, NASCAR received just $3 million for the TV rights to 28 races. "There wasn't much interest back in 1978 in ...
|
|
CRAZY ABOUT... NASCAR; AUTO-RACING CIRCUIT TRAILS ONLY FOOTBALL IN...
Daily News (Los Angeles, CA);
May 1, 1998 ;
700+ words
......great pioneers of NASCAR auto racing. The baby they...today. In 1949, NASCAR (National Association...the business of auto racing is on the cutting...in 1951. While NASCAR was a hit through...into the region, auto racing owned sports-minded...
|
|
NASCAR ENJOYS VIEW FROM THE TOP POPULARITY OF AUTO RACING SOARS.(SPORTS)
The Cincinnati Post (Cincinnati, OH);
May 11, 2002 ;
700+ words
......National Association for Stock Car Auto Racing is the fastest growing spectator...sport in the world. Last year, NASCAR ranked behind only the NFL...we're in awe of them. But in NASCAR they don't act like celebrities...upstate New York.'' Last year, NASCAR signed a $2.4 billion TV deal...
|
|
Inside Auto Racing: NASCAR went too far with new point system
Sun, The: Homer Township - Lockport - Lemont (IL);
February 4, 2004 ;
700+ words
...The powers that be in NASCAR probably needed to perform...This is not your father's NASCAR anymore. Change was expected...multi-billion-dollar investment in auto racing goes head-to-head with the...championship is anyone's guess. NASCAR argues that several drivers...recent poll in a national ...
|
|
You auto be in pictures; HDNet ramps up NASCAR coverage.(Top of the...
Broadcasting & Cable;
March 15, 2004 ;
299 words
......owners, start your engines. HDNet is teaming up with NASCAR to carry the racing league's Grand National Division...through the 2006 season, when the national TV deal for NASCAR's marquee Nextel Cup, which is shared by NBC and TNT...races in 1080i, the highest-quality HD format. This is NASCAR's first ...
|
|
Valvoline opens new chapter in Nascar tie-ins; Marketer shifts from...
Advertising Age;
November 13, 2000 ;
267 words
......own a team on the National Association of Stock Car Auto Racing's Winston Cup circuit, a harbinger of higher sponsorship spending on Nascar in 2001. Auto racing insiders say Valvoline, one of the top Nascar sponsors for the past several years, weighed its options...millions of ...
|
|
Stoking NASCAR's ratings hot streak.(National Association for Stock Car...
Multichannel News;
March 1, 2004 ;
700+ words
......National Association for Stock Car Auto Racing. It's one of the few sports...life of its on-air agreements. NASCAR is now in year four of a six-ye...Umstead recently talked with NASCAR vice president of broadcasting...Glover about whether or not NASCAR can sustain its popularity...
|
|
Auto Racing: In NASCAR, Parsons was 'everybody's buddy'
Capital (Annapolis);
January 20, 2007 ;
345 words
...CORNELIUS, N.C. (AP) - Benny Parsons was remembered by the NASCAR community yesterday for everything from his gift of...I've lost a buddy and it's hard to take," two-time NASCAR champion Ned Jarrett said in one of six eulogies given...Parsons, the 1973 Cup champion and an award-winning NASCAR broadcaster, ...
|
|
Keeping NASCAR humming along is no cheap trick.(Auto Friday)(Auto racing)
Daily Herald (Arlington Heights, IL);
July 8, 2005 ;
700+ words
......possible in each of the season's 36 races. Given that NASCAR is southern-born and raised, with headquarters in...disproves the common stereotype that everyone from NASCAR is from the South. Rather, Darby hails from Rockford, where he grew up to become a team owner in NASCAR's weekly series, competing for ...
|
|
In Demand loves in-car NASCAR cameras.(National Association for Stock Car...
Multichannel News;
December 2, 2002 ;
314 words
......National Association for Stock Car Auto Racing pay-per-view channels to in...According to the PPV network, NASCAR In Car on In Demand will remain...telecasts. The cable-exclusive NASCAR service--which ran each week...live weekly race feed from NASCAR's TV rights-holders: NBC, the...
|
|
NASCAR ownership group linking auto racing to baseball
Tribune-Review/Pittsburgh Tribune-Review;
April 13, 2008 ;
700+ words
...Auto racing and baseball: two sports that...similarities. "There's a closeness in NASCAR that in some ways I didn't...Hall of Fame Racing entry in NASCAR's top series. "But there's...together this weekend when NASCAR races at Phoenix International...
|
|
NASCAR important to Charlotte area's economy.(National Association for...
Nation's Cities Weekly;
January 16, 2006 ;
294 words
......National Association of Stock Car Auto Racing (NASCAR) teams are located within 50 miles...Checkered Flag: The Economics of NASCAR, during the Congress of Cities...of thousands of jobs depend on NASCAR, said Concord Regional Airport...
|
See all results.
Or, try our
Advanced Search.
|