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Article: SURE FIT PLANS EXPANSION.
- Article from:
- HFN The Weekly Newspaper for the Home Furnishing Network
- Article date:
- December 14, 1998
CopyrightCOPYRIGHT 1998 MacFadden Communications Group LLC. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Sure Fit, a manufacturer of slipcovers, has unveiled a multifaceted expansion of its retail marketing programs. The plan, scheduled to go into effect in 1999, includes a $2 million marketing and advertising program, featuring 10 in-store shops, a revitalization of Sure Fit's consumer public relations program, expansion of the retail merchandiser program, and the consolidation of the manufacturer's $10 million accessories division.
Still in its development stage, the Home Accessories division groups the decorative pillow, dining room chair cover, recliner cover, and table linen collections in an effort to expand and diversify its products. Leading the new unit ...