Article: Sacramento Kings and ARCO Arena Announce 10-Year Partnership with Pepsi-Cola.

SACRAMENTO, Calif., Feb. 24 /PRNewswire/ -- The Sacramento Kings and Pepsi-Cola today announced a 10-year sponsorship agreement making Pepsi-Cola the exclusive soft drink supplier to ARCO Arena through the year 2008. In addition to the exclusive pouring rights, the agreement includes arena signage, a luxury suite, media support and several promotional opportunities with the Kings.

"What a great time to get involved with the Sacramento Kings and ARCO Arena," said Brian Spearman, Vice President of Consumer Development, Pepsi-Cola Company. "They've added some exciting new players to the roster and we're looking forward to refreshing the fans of the Sacramento area ...

Related newspaper, magazine, and journal articles:

 
 
Newsweek Harper's Magazine The Washington Post Chicago Tribune Crain's Chicago Business PRNewswire Pediatric News The Nation Advertising Age The Economist (US) A FREE trial gives you access to over 80 million articles! Access over 6,500 publications with a FREE trial!