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Article: Sacramento Kings and ARCO Arena Announce 10-Year Partnership with Pepsi-Cola.
- Article from:
- PR Newswire
- Article date:
- February 24, 1999
CopyrightCOPYRIGHT 1999 PR Newswire Association LLC. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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SACRAMENTO, Calif., Feb. 24 /PRNewswire/ -- The Sacramento Kings and Pepsi-Cola today announced a 10-year sponsorship agreement making Pepsi-Cola the exclusive soft drink supplier to ARCO Arena through the year 2008. In addition to the exclusive pouring rights, the agreement includes arena signage, a luxury suite, media support and several promotional opportunities with the Kings.
"What a great time to get involved with the Sacramento Kings and ARCO Arena," said Brian Spearman, Vice President of Consumer Development, Pepsi-Cola Company. "They've added some exciting new players to the roster and we're looking forward to refreshing the fans of the Sacramento area ...