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Article: THIS FINISH COULD BE THE START OF SOMETHING BIG; DDC LAB BREWS UP WORN- LOOKING FINISH FOR RAW DENIM, STARTS PRIVATE-LABEL JEANS LINE.
- Article from:
- Daily News Record
- Article date:
- February 22, 1999
- Author:
CopyrightCOPYRIGHT 1999 Conde Nast Publications, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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DC Lab, a design and development studio located in New York's Flatiron district, claims to have created what it feels is the biggest finish to hit the denim market since acid-wash.
It's called the "90 day finish," and it gives raw denim jeans a unique, worn look while retaining the original characteristics of the denim weave and color. As the name implies, the finish is said to make stiff, raw denim as comfortable and lived in as a pair of jeans worn for 90 straight days without being washed.
Owned by partners Roberto Crivello and Savania Davies-Keiller, DDC is a global operation (of only nine employees) that works with fashion companies from A to Z. For ...