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Article: Fishing for ideas.(searching for sources of lively ad copy)
- Article from:
- Entrepreneur
- Article date:
- February 1, 1999
- Author:
CopyrightCOPYRIGHT 1999 Entrepreneur Media, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Seeking inspiration for lively ad copy? Try hitting the newsstand.
I recently received a frustrated e-mail from a young entrepreneur whose plight may be similar tO yours. He said he and his partners were banging their heads against the wall trying to come up with an arresting headline to use on a flier for their sales training program. Nothing seemed to "sing" for them, and he wondered if I could supply the magic words.
Unfortunately, I was too swamped at the time to offer hands-on help. But I wanted to at least help him help himself, believing in the essential truth of that proverb, "Give someone a fish, and you feed them for a day; teach them to fish, ...