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Article: BEACH TOWEL BINGO--DESIGN IS THE KEY TO SUCCESS IN THIS NICHE MARKET.
- Article from:
- HFN The Weekly Newspaper for the Home Furnishing Network
- Article date:
- February 22, 1999
- Author:
CopyrightCOPYRIGHT 1999 MacFadden Communications Group LLC. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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ATLANTA-A beach towel is a beach towel is a beach towel. Right? Wrong.
A beach towel stretches beyond its varied dimensions, ranging from the standard 30- by 60-inch variety to a 60- by 70-inch "towel for two." It covers more than its price range of $6.99 to $39.99 and reaches higher than its channels of distribution, from boardwalks to Bloomingdale's. A beach towel speaks to the imagination and makes an artistic statement.
"I think the most important factor is the print itself. It needs to be bright, colorful, impactful -- and show subject matter that consumers find interesting," said Dick Greenberg, president of Hilasal Fashion Towel Imports of Miami. ...