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Article: Chevrolet Pins Hopes on New Monte Carlo.
- Article from:
- Knight Ridder/Tribune Business News
- Article date:
- February 11, 1999
- Author:
CopyrightCOPYRIGHT 1999 Knight-Ridder/Tribune Business News. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Knight Ridder/Tribune Business News
Feb. 12 -- CHICAGO -- Industry experts will tell you coupe fans are fickle.
They want to be noticed on the road and if a particular two-door car isn't special, they'll keep shopping.
Chevrolet's latest entry in the segment, the new Monte Carlo, reaches back to its 1970s roots with a classic-looking car that builds on the nameplate's racing heritage.
General Motors Corp.'s mainstay division debuted the Monte Carlo at the Chicago Auto Show on Thursday. GM believes the Monte Carlo will continue to lead the coupe segment.
Last year, with an aging model, Chevrolet sold 64,000 Monte Carlos. Now ...