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Article: Digital Fine Art: Will the Market Whose Time Has Yet To Come Displace Offset?
- Article from:
- Printing News
- Article date:
- January 18, 1999
- Author:
CopyrightCOPYRIGHT 1999 Cygnus Business Media. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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That there's a storm brewing in the printing world--traditional offset vs. digital printing--is hardly news. Already the winds of change have shaken the industry, and more innovations are on the horizon. In the world of fine art printmaking, however, the winds are calmer. Whether they are creating 1,000 lithographs for a museum or a single giclee, printers have discovered that offset lithography and digital printing each occupy a secure niche in the fine art printing world.
"I don't think that we're bumping into each other," says Daniel Mauriello, vice president of operations, Jalor Color, Manhattan. "I think a lot of the business is segmenting. Companies are ...