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Article: Selling share drafts.(includes related article on top share drafts program)(Clark County Community Credit Union Pres and CEO Lynne Fletcher)(Interview)
- Article from:
- Credit Union Executive
- Article date:
- September 1, 1998
CopyrightCOPYRIGHT 1998 Credit Union National Association, Inc. (CUNA). This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Many credit unions struggle to increase the penetration levels of that Holy Grail of services - share drafts - among their membership. They could take a lesson from the 880 million asset Clark County Community Credit Union(1), Vancouver, Wash. Its share draft penetration is a whopping 94% of member households.
President/CEO Lynne Fletcher describes her credit union's management strategies for share draft success.
EXEC: What goal have you and the board set for share draft growth and penetration?
Fletcher: Our goal is for all members to consider us their primary financial institution (PFI). (We have 85% of members who consider us their PFI.) Key ...