Article: 'VANITY FAIR' SHINING STAR IN CONDE NAST'S GALAXY - BEST MAGAZINE: MONICA SPREAD JUST THE TIP OF A STUNNINGLY STRONG YEAR.(Company Business and Marketing)

An afternoon at the beach. That's all it took to make Conde Nast Publications' Vanity Fair one of the most talked-about publications of 1998.

It happened quite by accident. Last spring, Monica Lewinsky bumped into Vanity Fair's Maureen Orth at a party in Washington, where Ms. Lewinsky happened to tell the journalist the magazine was her favorite.

Ms. Orth passed the word to Vanity Fair Editor in Chief Graydon Carter and voila: There was Monica in the July issue, posing cheesecake-style alongside the Malibu surf with the American flag.

The Herb Ritts photographs generated media buzz and water-cooler chitchat beyond the dreams of any publisher. ...

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