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Article: Drug chains can offset problems posed by space limitations.(Panel Discussion)
- Article from:
- Chain Drug Review
- Article date:
- September 14, 1998
CopyrightCOPYRIGHT 1998 Racher Press, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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STEVE GOLDMACHER -- Director of public affairs, Philips Lighting Co.
DON POOR--Channel manager for drug, Osram Sylvania Inc.
Q. What are the most efficient methods chain drug stores can employ to merchandise light bulbs, taking into consideration such factors as space limitations and the competition from other trade classes?
GOLDMACHER: "Most chain drug stores typically have just in-line merchandising units. Although they are places that customers turn to when searching for bulbs, off-shelf displays and cross-merchandising may be better vehicles. If a drug retailer has light bulbs in only one section of a store (and the typical purchase is still ...