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Article: BEYOND MARCASITE: JUDITH JACK'S GOLD RUSH.
- Article from:
- WWD
- Article date:
- March 8, 1999
- Author:
CopyrightCOPYRIGHT 1999 Conde Nast Publications, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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NEW YORK -- Looking to broaden its consumer reach and further its brand identity, Judith Jack is adding a 14-karat-gold collection to its established marcasite-driven bridge jewelry business.
"Judith Jack has transcended marcasite," said Michael Horowitz, president. "We've learned that it is not the dominant focus in our consumer's mind when making a purchase all the time. We're also a designer name now."
Besides boosting brand awareness, the 14-karat line of jewelry, accented by semiprecious stones and mixed with marcasite, is set at a price point that Horowitz feels is ripe for a grab of market share.
"We felt there was a real opportunity ...