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Article: Air Canada Leads Airline Industry's Customer Relationship Management Efforts with MicroStrategy's Decision Support Technology.
- Article from:
- Business Wire
- Article date:
- March 16, 1999
CopyrightCOPYRIGHT 1999 Business Wire. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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VIENNA, Va.,--(BUSINESS WIRE)--March 16, 1999 --
Canada's Largest Airline uses DSS Web(tm) to Target Top Clients,
Develop Strategic Travel Programs, and Increase Revenue
MicroStrategy(R) Incorporated (NASDAQ: MSTR), a leading worldwide provider of mission-critical decision support systems, today announced that its customer Air Canada, Canada's largest airline, has selected MicroStrategy's enterprise-wide decision support technology for its Customer Relationship Management (CRM) Project.
The new system will advance Air Canada's goal of leading the industry in developing better relationships with its clients by allowing the airline to ...